Inside The Homeowner's Journey - Delivering value to clients and most common projects in years 1-3
From repainting their home and replacing their HVAC system to remodeling their bathrooms or kitchen, there’s a long list of projects that homeowners tackle in the first three years of homeownership. In addition to these updates, year-round home maintenance is crucial if you don’t want to end up paying for a big repair.
In our previous post, we discussed some of the areas where MoveEasy can help clients with their initial move and home setup. In this post we take a closer look at how real estate agents can deliver value and continue to stay top of mind in their first three years of homeownership leading to stronger loyalty and referrals.
Blog series at a glance
- Part 1 – Help clients move and settle into their new home
- Part 2 – Delivering value to clients and most common projects in years 1-3 (this post)
- Part 3 – Helping homeowners increase the value of their home over time
- Part 4 – Helping homeowners in the process of finding their next home
Over the past year, homeowners in the U.S. have undertaken a wide range of renovation and remodeling projects, and the number of remodels is expected to increase in 2022. According to a recent survey by Houzz, more than half of homeowners (55%) plan to renovate in 2022, and nearly half (46%) plan to decorate.
Among recent homebuyers, more than one in four (28%) plan to remodel their kitchen in 2022, followed by bathroom remodels, and other additions. Real estate agents have an opportunity to continue to deliver value to clients as they work on updates to their home.
Common home updates by homeowners in first three years:
- Painting home inside and out
- New windows or window treatments
- Replacing appliances
- Upgrading the security system
- Replace flooring
- Remodeling kitchen
- Remodeling bathrooms
Instead of referring clients to a contractor or service provider on a one-off basis, MoveEasy empowers agents to provide clients with an entire network of top tier service providers to help maintain their home.
Homeowners can easily manage home-related services or subscriptions using MoveEasy’s dashboard, or reach out to the dedicated concierge via phone or text to get help with any home project.
In addition to surfacing timely reminders for homeowners related to home maintenance, MoveEasy allows real estate partners to deliver exclusive discounts and savings, regardless of what project they’re tackling next.
In part three of our Inside the homeowner journey series, we explore some other areas where real estate agents can help clients increase the value of their home over time, leading to stronger client loyalty and referrals.